February 04, 2007

An Ordinary American Reviews SuperBowl Commercials

I want everybody to be aware that I didn't watch every single commercial, as I have usually done in years past, but I did watch most of them. Now I am not saying these are the best, there were several good ones over the whole game. But these are the ones that prompted me to write about them, whether I loved or objected to them.

Oprah and Letterman rooting for teams. Quite frankly I thought this was cute way to promote Letterman having Oprah on his show. I thought it was clever, of course they were rooting for each other's team instead of their own.

Chevy: three girls in a Chevy as all the men in the area start washing it spontainiously and removing their shirts to the tune of Nelly's It's Gettin Hot in Herre. Now I liked the commercial, I thought it was a cute idea. However, I did object that the men were not that attractive, older, ect. Would it have killed them to do it exactly as they would have done it if the females had been removing their clothes? We all know those females would have had huge boobs and skimpy bras on. Either that or it would have been funny if average or worse than average women had started washing the car with men inside. I would have found that amusing.

Chevy: Assembly line machine misses screw, gets terminated, attempts to do other jobs, fails, and jumps off a bridge... then wakes up and realizes it didn't happen, he is just stressed and the catch phrase being 'we're obsessed with quality'. I loved the anthropomorphised assembly line character, he was sooo cute! But I objected to him jumping off the bridge, what if it had been a down-on-your-luck factory worker (the parallel is not that far off base), would it have been so cute? I thought there were other, more clever ways to get their point of 'quality obsessed' across without having him jump off the bridge.

CareerBuilder: Let's be honest anything is better than those damn dirty monkeys. Though the fighting for promotion ring ad was quite hilarious.

Doritos: where the guy sees the girl eating Doritos on the street, crashes his car and when she runs over to see if she was ok, she trips and falls on the street. Really, do I have to explain why I like this commercial - it's so much like me!!

Etrade: what can you do with one finger, I appriciated this ad. Especially the 'tell your high priced brocker where to go'.

Now I realize most of these commercials were in the beginning, but they were the ones I had opinions on. Please feel free to share your favorites or not-so-favorites. I didn't discuss the Federline ad because I didn't think it was worthy, clever but not worthy as it has been discussed by everyone under the sun already.

Posted by 10lees at February 4, 2007 07:00 PM
Comments

I have to say that I enjoyed the Doritos commercial at the grocery store, the commercial for Bud Light where they paper-rock-scissor for the beer, the Emerald Nuts commmercial (http://www.emeraldnuts.com/), the K-Fed commercial where he's jamming to the security TV and pretty soon you see him in a fast food joint with the boss yelling "Federline! Fries!" (don't even know what that one was for--I just thought it rocked that he recognizes) and the Career Builder commercial you mentioned. I loved the guy with the binder draped over his head saying to the other guy "You don't even work here--you're our delivery guy" and the delivery guy starts swinging bags of Chinese food like numchucks. Ha!

Posted by: Lo at February 5, 2007 06:04 AM

The emerald nuts 'Robert Goulet messes with your office' was pretty hilarious. I did have to laugh at that one too.

Federline was pretty hilarious. I don't understand why fast food workers are upset about it 'demeaning their work'... I mean isn't it demeaning enough? Or would all of them give up a rap career to sling burgers? I know I wouldn't...

Posted by: 10lees at February 5, 2007 07:47 AM

Hey 10,

I thot the Rob't Goulet commercial was hilarious and the guy throwing the rock at the other - alittle rough though. The doritos reminded me of you 10. :)

They were quite funny - the one with the delivery guy fighting was pretty weird.

I thot there was something about Oprah and Letterman - she refused to go on his show for 10 years or so - I think he insulted her - Letterman insult anyone - now that's SURPRISING!!! Surprises me that's for sure.

Love,
m

Posted by: Bevy at February 5, 2007 09:00 AM

well this is the only bad thing about watching the game in a bar - i couldnt really hear the commercials over the chatter. i did catch a few, and enjoyed them, but mostly everyone was obsessed with what was going on on the field!

Posted by: dr gonzo at February 5, 2007 09:24 AM

Here is more info about the chevy carwash commercial. It was by a 19 yr old Wisconsin girl.

Posted by: jeff at February 5, 2007 10:48 AM

Hey - here's the MAIN question .... does anyone remember what they were trying to SELL you in those commercials. Those ad agencies are soooo slick that no one can tell. Now that dorito commercial is the only one that was obvious - that's what makes it somewhat rememerable - not a word.
Love,
m

Posted by: Bevy at February 5, 2007 01:07 PM

Well, the Robert Goulet commercial actually said, "But the natural energy in just one handful of Emerald Nuts is enough to keep Robert Goulet away...until tomorrow anyway," so that one was pretty memorable for what it was selling. Same with career builder and the Coke Grand Theft Auto one. But I hadn't remembered what the K-Fed one was for.

Dr. G, you can check out all the superbowl ads (in order of appearance, as far as I can tell) Here: http://www.ifilm.com/superbowl

Posted by: Lo at February 5, 2007 03:44 PM
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